To bring the brand’s energy and passion for sports to life, I developed a bold and dynamic visual identity. The color palette was inspired by stadium atmospheres—bright, high-contrast tones that capture intensity and excitement. I designed a logo that’s both versatile and instantly recognizable, working seamlessly across digital and print. Typography choices emphasized clarity and movement, giving the platform a strong, athletic personality. I also created a set of custom icons and graphics to support different sports categories, ensuring consistency and visual appeal across all user touchpoints.